The Fun Theory

The Fun Theory is an initiative from the good people a Volkswagen. The theory is that something as simple as fun is the easiest way to change people’s behaviour for the better. Be it for yourself, for the environment, or for something entirely different, the only thing that matters is that it’s change for the better.

For example, "Take the stairs instead of the escalator or elevator and feel better" is something we often hear or read in the Sunday papers. Few people actually follow that advice. Can we get more people to take the stairs over the escalator by making it fun to do?





I think this is absolutely genius. Even a lazy person like me (who would rather wait another 10 minutes for a train than run to catch the one approaching) would use the stairs. They have other experiments and they are currently holding a competitions for new ideas! I'm trying hard to think of one!

So jealous much, Cynthia?